Summary

Blue Square was launched in May 1999 and has grown into one of the biggest online British betting companies.

It is well worth opening a Blue Square account to ensure you have a reliable competitive bookmaker with whom to bet. They tick all the right boxes in terms of prices, range of markets and customer service, although their focus is very much on UK-based events and the website is only available in English.

That said, they do everything pretty well and will be especially popular with customers who like to bet on UK and Irish horse racing, especially as they show live streaming of the racing from Racing UK tracks. There are regular promotions for existing customers and they also have a leading mobile product which contains many of the features available on the website itself.

They have a Blue Square promotional code MAXIMUMBONUS that should be used on signing up to the online bookmaker.

New Customer Offer

New customers get a free bet worth up to £20 providing that they use the promotion code MAXIMUMBONUS. Here's how to get the £20 free

1. Open an account at BlueSq using the code MAXIMUMBONUS and deposit any amount (min £5) 
2. Place a £5 bet at odds of evens or greater
3. They'll give you a £5 free bet on Friday
4. Do the same for the following 3 weeks for £20 in free bets

Wagering requirement

Must bet at odds over 2.00 with your first bet.

Background

Blue Square was launched in May 1999 and has grown into one of the biggest online UK betting companies. In January 2003, the company was acquired by Rank, a leading UK entertainment and leisure company. They now claim to have over 1 million customers and the company have expanded their product offering to include games, poker, casino, bingo and blackjack.

This bookmaker also power the odds that you will currently see at 888sport and have pioneered a horse racing iCard which presents all the markets, odds and information in a standalone page.

Join Blue Square now!

Odds and Markets

With regard to football and racing, Blue Square generally play it quite safe when it comes to their prices. They can rarely be accused of having poor margins but, by the same token, to see them have a stand-out price on a big race or football match is unusual. 

However, they tend to excel when it comes to creating pre-match markets on football, tennis and rugby, offering something for everyone with some imaginatively crafted markets. They also offer a good range of special and novelty markets which work very well for PR purposes and encourages plenty of new customers to use the site.

Website

Blue Square should be congratulated for upgrading and improving their website on a far more regular basis than most of their competitors. This means that the site always looks clean, fresh and is user-friendly. Markets are easily accessed from the left-hand margin and are well-presented; giving the customer total confidence they are betting safely and securely.
Live betting opportunities feature at the top of the homepage and Blue Square are certainly on the money when it comes to promoting the biggest sporting events a little further down the page. The bet slip is permanently on view so that customers can see the selection(s) that have been added to it, while their racing service comes into its own thanks to the iCard and the fact that live racing streaming can be viewed at Blue Square.

Customer Service

The customer service is 24/7 and Blue Square have live chat, email and telephone support available. There are also a list of comprehensive FAQ’s available at the website, so they score very highly in this department, especially as staff are very quick to respond to emailed queries and also helpful over live chat and telephone.

Customer Service Email

support@bluesq.com

Customer Service Telephone Number

0800 5870500

Sign up to BlueSq and get £20 free - Open an account with Blue Square, place a bet of at least £5 at odds of evens or greater and, win or lose you'll get £5 free. You'll get access to this free bet on the first four weeks of your membership!

Promotions

Live Streaming Details

Blue Square streams live UK horse racing at their site, with customers simply needing to place a £1 bet on the race that they want to watch.